White Papers
NEW!
Box Office Revenue Forecasting: A System Dynamics Approach - May 2009 (Doc09003A)
While the Movie Industry is far afield from our main focus on sensors, it can be an excellent testbed for exploring market modeling ideas because of the wide availability of product and sales data. This whitepaper describes some simple experimental revenue-cycle forecasting models we developed and validated based on the system dynamics paradigm.
White papers are short research reports we produce on ideas we find of interest. They are available for download at no charge. To keep up to date with our latest white papers, please subscribe to our newsletter, Sensorlytics News.
Affinity Analysis: Indentifying Exploitable Product Synergies in Sales Data - Aug 2009 (Doc09005A)
Data-mining techniques are often thought of as only applicable when one has gigbyte-scale databases. One technique, affinity analysis can provide useful insights into customer buying patterns on sample sizes as small as a few dozen products and a few hundred customers. This whitepaper describes the basics of how afffinity analysis works and introduces desktop-data-mining software in development at Sensorlytics.
Marketing, Communication & Analytic Services for the Sensors Industry
Copyright (c) 2009
Sensorlytics LLC.
All rights reserved.