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***                           Market Basket Explorer 1.0 (BETA) - README FILE                            ***
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***                                        Rev 2 - 9 Oct 2009                                            ***
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***                                Copyright (C) 2009 Sensorlytics LLC                                   ***
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***                                        www.sensorlytics.com                                          ***
***                                       info@sensorlytics.com                                          ***
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Overview:
=========

Market Basket Explorer (MBE) is a proprietary analytics tool developed by Sensorlytics LLC for the purpose
of identifying sales relationships between individual products within a given product line. It accepts data 
on customer purchases and will analyze this data looking for product combinations which occur more frequently
than would be expected by chance alone. It provides the ability to screen such combinations based on various
statistical measures, and to both interactively display the results and to write them back to a file for 
further analysis and investigation. For additional information on the data analysis techniques used by MBE, 
consult the Sensorlytics White Paper, "Affinity Analysis: Identifying Exploitable Product Synergies in Sales 
Data", document #09005A.



Minimum System Requirements:
============================

Windows XP or Vista, 1GB RAM, 800x600 display, 10MB free hard disk space.



Installation:
=============

After downloading the ‘zipped’ file MBE10B.ZIP, decompress it to a directory of your choice. Once the 
executable file MBE10B.EXE has been decompressed, it may be run by double-clicking on the file icon without 
any further installation. If you have received MBE on a CD-ROM (in unzipped form), you may either copy 
the files to a directory of your choice, or may run it directly from the CD-ROM drive. 



Included Files:
===============

The zip file MBE10B.ZIP contains the following files:

	MBE10B.EXE 				Executable program
	README.TXT				Readme file (installation directions)
	MBE10B_Manual-D09006A.PDF		Program Manual
	Affinity_Analysis-D09005A.PDF		Paper describing affinity analysis
	Dataset1.CSV				Demo Data sets with varying relations
	Dataset2.CSV
	Dataset3.CSV	
	Dataset1a.CSV
	Dataset2a.CSV
	Dataset3a.CSV



License Terms:
==============

SENSORLYTICS MARKET BASKET ANALYZER (THE PROGRAM) AND ASSOCIATED MATERIALS (DOCUMENTATION AND DATA SETS)  
ARE PROVIDED TO YOU "AS IS," WITHOUT WARRANTY.  THERE IS NO WARRANTY FOR EITHER THIS PROGRAM OR ASSOCIATED 
MATERIALS, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO,  THE IMPLIED WARRANTIES OF 
MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. YOU ASSUME  ALL RISK ASSOCIATED WITH THE USE OF 
THIS PROGRAM OR ASSOCIATED MATERIALS. SENSORLYTICS LLC ASSUMES NO LIABILITY FOR ANY DAMAGES,  EITHER DIRECT,
OR INCIDENTAL  INCURRED AS A RESULT OF YOUR USE OF THIS PROGRAM OR ASSOCIATED MATERIALS. 

Sensorlytics LLC (the Licensor)  hereby grants you the following rights, subject to the restrictions 
specified in this License:

1) You may run the program for your own use, or for the use of your organization provided that:

    (a) The use of the program is not associated with the provision of consulting services, or other 
		services of a similar nature, to any third party or parties outside of your organization.

2) You may copy and distribute the program and supporting documentation provided that:

     (a) You do not modify the program or associated materials in any way.
     (b) Your distribution of the program includes all of the associated materials.	
     (c) No payment (directly or indirectly) is received for your distribution of the program or 
		associated materials to a third party. 

If you or your organization are interested in alternative licensing terms, please contact 
Senslorlytics LLC for further information.

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